
Third-Generation Cattle Farmer Jace Honey Shares Family Legacy and Sounds the Alarm on America's Beef Crisis
Jace Honey, a third-generation cattle farmer and sale barn owner from La Junta, Colorado, joins Trent Loos to share his family's powerful ranching legacy. Jace tells vivid stories about his grandfather, Les Honey, who built his own sale barn in 1955 after getting fired, survived a brutal blizzard, and warned about global economic collapse decades before it happened. The conversation covers Colorado's severe drought crisis, vanishing ranchland, and Jace's forty-year career supplying rodeo steers nationwide. Trent and Jace also expose troubling closures of American beef plants and shrinking grazing land, introducing the bold new campaign, Set the Carbon Free.







