
The Future of Beef: Inside Cross Diamond Cattle with Scott Ford
Scott breaks down the latest Cross Diamond livestock show, explaining what it takes to raise high-quality cattle and why these events matter to producers and consumers alike.
Trent and Scott also look ahead, discussing where the beef industry is headed, the pressures facing cattle producers, and the opportunities for those who are willing to adapt and lead. From genetics and management to market trends and consumer demand, this episode delivers a clear-eyed look at what’s shaping the future of beef in America. It’s an honest, informed discussion that highlights the hard work behind every pound of beef and the people committed to doing it right.









