Rural Route: Texas History, Meat Market Trends, and the Future of Beef
8/12/2025 Shows ↗ (Jump To Original Content)
The conversation shifts to global wine consumption trends, revealing how transportation infrastructure directly impacts what people eat and drink. Truitt and Loos examine how pork and poultry are quickly catching up to beef consumption—and what that means for cattle producers.
From judging auctioneer contests at state fairs to the growing demand for ground beef over whole muscle cuts, they explore whether beef is at risk of following lamb’s path and pricing itself out of grocery stores. They agree that the biggest challenge for meat producers isn’t finding buyers—it’s solving the distribution puzzle to get quality products into more hands.
